Facebook’s customer acquisition cost has increased by 30%. How to reduce costs and increase efficiency when finding people for Facebook ID?
Facebook customer acquisition has always been an important means for global companies to seize the market. However, in recent years, with the adjustment of Facebook's advertising bidding mechanism, the cost of customer acquisition has continued to rise. In 2025, companies generally face a problem - Facebook's customer acquisition costs have increased by 30% compared to last year, but the advertising conversion rate has not improved significantly. In such an environment, how to find more accurate and efficient ways to acquire customers has become the focus of corporate marketing teams. Facebook ID provides a new idea for finding people. Through data screening and precise matching, it helps companies reduce invalid exposure and improve customer acquisition efficiency. Combined with Digital Planet number screening and detection, companies can further optimize data, improve the accuracy of finding people with Facebook ID, and truly achieve cost reduction and efficiency improvement.